More ‘Generation Stress’ Than ‘Generation Y’

A recent study1 carried out by FutureYou Cambridge has revealed that younger Brits are almost three times more likely to say that they are feeling stressed compared to older generations.

The recent survey found that almost 90% of people aged 18-34 (Generation Y) said that they felt stressed compared to a third of people aged 65+ (Baby Boomer Generation).  Stresses were reported across all areas of life within the younger age bracket with ratings at 3 out of 5.  This is compared to those aged 65+ scoring their stresses as just one out of 5 on the same scale.

One of the main factors in driving anxiety and worry across the country has been the pressure to ‘return to normal’ quicker than people feel comfortable with (29%).

According to the research by science-backed nutritional supplement company, FutureYou Cambridge, a third of people said that the pressure to ‘return to normal’ has been coming from their employers, with nearly half of people aged between 35 – 44 (47%) stating that as the reason. While for over 65s the pressure to return to normal is most likely to come from their families and loved ones.

Aidan Goggins, Pharmacist, Nutritionist and member of FutureYou Cambridge’s advisory board advises we should be looking after our stress levels more:

"Stress is an inescapable reality of everyday life. However, the increased and persistent levels that the pandemic has brought about not only affects how we feel but greatly contributes to our risk of physical and mental health.”

Around half of those surveyed said that stress has impacted their sleep, a third said it has made them argue with their partners and a quarter say their intimacy with their spouse has taken a blow.

Symptoms of chronic stress can take many forms, but for a third it has made them short tempered, 28% say it affects their focus, while for a fifth stress makes them eat more than usual.

To cope with their feelings, Brits have been turning to:

  • exercise (35%),
  • eating healthier (22%)
  • spending time (where able to) with their family and friends (22%)

On the negative side, some reported using alcohol as a coping mechanism (16%). However, despite these attempts to alleviate stress, only 1 in 10 used a health supplement to help ease their feelings, 7% have asked for medical advice with only 6% consulting a counselling service.

Dr Miriam Ferrer, PhD and Head of Product Development at FutureYou Cambridge says we shouldn’t be ashamed of seeking help to deal with stress.

“Feelings of stress and anxiety come and go and are a part of day-to-day life, but for some it can be much more severe and it’s important that if this is the case, people know where to get help such as helplines, charities or counselling services.

“It’s very interesting to learn from this study, that while only 1 in 10 had used a supplement to help their stress levels, two thirds of people would be open to the idea.

“It’s very interesting to learn from this study, that while only 1 in 10 had used a supplement to help their stress levels, two thirds of people would be open to the idea.

“This indicates that there is a general lack of awareness around using science-backed supplements such as Ashwagandha+.  Ashwagandha has been shown to contribute to emotional balance and general wellbeing.”

Stress levels around the country vary with respondents in London reporting higher stress levels at 71% which is higher than the national average of 61%.

Infographic showing signs of stress and how to manage symptoms


  1. Online survey conducted by Atomik Research, Atomik Research among 2,008 respondents from the UK. The research fieldwork took place on 30th April – 5th May 2021. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.


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Carrie Plummer - Editor & Content Manager

Mental Health and Wellbeing News

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